The performance of a website plays a crucial role in determining the usability, accessibility and sales of a site. A slow running website not only diverts the attention of your potential visitors but also downturn your search engine ranking.
If the load time of your site is more than 4 seconds or your web page size is more than 2MB, then that can be a big issue as it will generate a worrying situation in terms of low sales and high server fees.
Therefore, it is necessary to find out the measures that can improve the performance of your website.
There are various free and premium online tools which top WordPress development companies use while WordPress website development such as Google PageSpeed Insights, Pingdom, WebPageTest, and GTmetrix that will help you discover issues that are majorly slowing down the speed of your website.
Well, in this blog post, we will look at some useful tricks that will definitely speed up your WordPress website and enhance your user experience. So keep reading this blog and explore the handy ways for improving your site’s performance.
1. Elect Your Hosting Company Carefully
Pick out the most suitable hosting plan that can fulfill the needs of your website.
Most of the hosting companies usually apply restrictions to their shared hosting plans and host thousands of sites per server (literary) to keep the fees to the minimum.
In fact, if you are on a shared server, the speed of your site not only relies on your own traffic but also on other’s traffic who are sharing a server with you. Therefore, it is better to avoid shared hosting plans if you are facing this kind of problem.
However, JS libraries such as Prototype, jQuery, and Mootools are great for WordPress sites because they can extend the functionality of your website, and also block the page’s rendering. In fact, browsers don’t even load the content of a website until all JS files in the header of the page have been downloaded. This will increase the load time of your website.
You can also embed the following snippet of code at your .htaccess file to allow compression for static files as well.
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0 no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
4. Use of Caching
Caching improves the load time of web pages that don’t change frequently. Plus, your code will not generate the same page again and again if you enable caching at your site.
Well, there are several caching plugins such as WP total cache and WP super cache that can enhance the user experience of your site by increasing the performance of a server, reducing the download times and offering transparent content delivery network support. They also offer multiple types of caching such as database caching, page caching, and object caching.
5. Fix or Remove Your 404 Errors
Before you proceed to optimize site’s speed, make sure to check for any 404 errors at the time when you are rendering your pages in order to get fastest loading speed.
This step is important because a missing file in your site could generate a 404 HTTP error and that will slow down your website’s loading speed. Therefore, it is always better to fix and remove all the 404 errors from your website.
6. Optimize your Images
Images play a crucial role in driving the attention of potential visitors towards your site/blog. But using high-resolution or big size images could slow down the speed of your website.
So, it is good to optimize the size of images (particularly those more than 50KB) before you upload them to your site. Make use of WP Smush plugin to optimize your images with minimum quality loss.
Another easiest way for optimizing the size of images is to use Photoshop or any other image editing or optimizing software.
7. Use CDN (Content Delivery Networks)
Content Delivery Network is basically a network of servers, delivering the cached static content such as images and CSS files from websites to users, based on their geographical location.
In simple terms, when a user visits your site, the static content will be served from the server that is geographically closest to them. This will render the content much faster.
You can use the CloudFlare or MaxCDN content delivery network (CDN) providers that will help you optimize the loading speed of your website efficiently.
It’s not difficult to improve the performance of your website. You can follow these tricks (mentioned above) and share your feedback with us.